Category Archives: NASCAR

Burton Cousins Set To Go Head-to-Head for First Time Ever Saturday at Martinsville Speedway

MARTINSVILLE, Va. (Oct. 22, 2017) – For 13 years, brothers Jeff and Ward Burton raced against each other at NASCAR’s highest level. While the South Boston natives are no longer racing, they will still have their full attention on the Texas Roadhouse 200 presented by Alpha Energy Solutions NASCAR Camping World Truck Series race Saturday at Martinsville Speedway.

There will once again be two Burtons in the field, as Ward’s son Jeb and Jeff’s son Harrison will be racing in the same race for the first time.

“It’s definitely special,” Harrison said. “Jeb is someone that’s always helped me a lot and I’ve tried to help him the best I can. Now that we are going to be going against each other it’s going to be a little bit strange. I’ve never race anyone from my family, even my dad. It’s going to be weird, I don’t know how I’m going to act when I see him in his truck and see Burton on the back glass. It’s going to be strange, but it’s going to be fun. I’m really excited to race him and hopefully we get to be door-to-door for some time and get to go at it. It should be a lot of fun.”

Jeb, who has a pole and a top-three finish at Martinsville, will offer any advice he can to his younger cousin.

“Harrison has been doing a good job, and maybe I can teach him a little something there,” Jeb said. “I don’t think he’s finished in the top-10 there yet so maybe I can help him a little bit.”

And Harrison will take all the advice he can get from the elder Burton.

“Jeb has been really good there,” Harrison said. “He is definitely a resource before you go to Martinsville. Before my first truck race there I actually got to drive his Late Model Stock Car around there in a test, and that helped me a lot for the track. So, yeah, he’s definitely a huge resource that I can use to get better. He has so much more experience than me.”

With the holiday season right around the corner, Jeb wants to make sure things stay civil at family gatherings.

“Harrison is a lot younger than me,” Jeb said. “I’ve never raced with him before, so I don’t know what to expect, but I don’t want to start any family drama there for sure.”

That’s something Harrison doesn’t think they need to worry about.

“I’m just going to race him like I would like to be raced and hopefully it will turn out good,” Harrison said.

That doesn’t mean Harrison won’t be afraid to use the bumper if he finds himself running second to Jeb on the final lap, but he would also expect the same from Jeb.

“I think I’d move him,” Harrison said. “You’re going there for one reason and that’s to win. I definitely would not wreck him. I’d definitely use the old bump-and-run tactic on him and I think he would do the same thing. That trophy means a lot to him as well.”

The Texas Roadhouse 200 presented by Alpha Energy Solutions is Saturday, October 28. The race is the first race in the Round of Six in the NASCAR Camping World Truck Series Playoffs. If a Playoff driver wins, he would be the first to lock himself into the Championship Race at Homestead-Miami Speedway. Last year, Johnny Sauter won the race en route to the Series Championship.

Tickets to the race are $35 for adults. Kids 12-and-under are admitted free. Tickets are on sale now and can be purchased by calling 877.RACE.TIX or online atwww.martinsvillespeedway.com.

The Weather Company, an IBM Business, Named Official Weather Partner of NASCAR

DAYTONA BEACH, Fla. (October 6, 2017) – NASCAR and The Weather Company, an IBM Business (NYSE: IBM), announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.

In collaboration with Flagship Solutions Group, The Weather Company will provide critical weather information to NASCAR through an advanced weather insights dashboard developed by Flagship that will be integrated into NASCAR’s racing operations and decision support system. Additionally, The Weather Channel will work with NASCAR on educational content, which will present fans with information on things like how weather impacts vehicle performance.

“There is an enormous amount of logistics and planning needed to support a NASCAR race, but the one thing we do not have control over is weather,” said Elton Sawyer, NASCAR vice president, officiating and technical inspection. “This partnership with The Weather Company and Flagship Solutions Group will provide NASCAR access to critical information that can improve race operations and help minimize delays while improving the race day experience for millions of our loyal fans.”

Through this partnership, NASCAR will now have access to The Weather Company’s world-renowned weather data, as well as direct input from an onsite personal weather station, at each race. The Weather Company produces the most accurate forecast for more than 2 billion locations around the world every 15 minutes. NASCAR will incorporate hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement.

“Every business needs a weather strategy – and this is especially true for a partner like NASCAR where every race has the potential to be impacted by weather,” said Bill Dow, head of media and entertainment for The Weather Company. “Having access to the most accurate, precise, and hyperlocal weather information positions NASCAR to make more informed and timely, critical business decisions that impact race day operations, as well as improve planning for future events that will help drive their success.”

The Weather Track, a real-time, weather insights dashboard, developed on the IBM Cloud and leveraging Flagship Solutions’ trademarked Infralytics™ methodology, will provide critical information including rain start and stop times, wind speed, lightning proximity, tornado/flash flood warnings, and more to help organizers optimize each event. Longer term, NASCAR plans to use weather forecasting and analytics to help improve planning.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on FacebookTwitterInstagram, and Snapchat (‘NASCAR’).

 

The Weather Company, an IBM Business

The Weather Company helps people make informed decisions and take action in the face of weather. The company offers the most accurate forecasts globally with personalized and actionable weather data and insights to millions of consumers, as well as thousands of marketers and businesses via Weather’s API, its business solutions division (business.weather.com), and its own digital products from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

 

The company delivers around 25 billion forecasts daily. Its products include the world’s most downloaded weather app, a network of 250,000 personal weather stations, a top-20 U.S. website, one of the world’s largest IoT data platforms, and industry-leading business solutions. Weather Means Business™. The world’s biggest brands in aviation, energy, insurance, media and government rely on The Weather Company for data, technology platforms and services to help improve decision-making and respond to weather’s impact on business. For more, visit theweathercompany.com.

 

About Flagship Solutions Group
Flagship Solutions Group provides IBM solutions, managed services and cloud solutions worldwide. These include cutting-edge hardware and software products, data center strategic planning and hybrid cloud implementations based on a wide range of assessments that look at virtualization, server consolidation, security, and infrastructure-focused integration. With over 30 years in the industry, Flagship’s expert staff take the time to understand and assess each customer’s specific needs and requirements. They realize that for many organizations, the future depends on technology. Flagship delivers real results through solutions that keep technology secure, efficient and working at optimal performance. To learn more or to find a solution that best fits your needs, contact Flagship Solutions Group at sales@flagshipsg.com or call (561) 208-FYI1 (3941).

Gilliland Wins Visit Hampton 150 K&N East Series on Labor Day Weekend; Leaves with Six Point Lead in Championship Hunt – Chris Roberts Wins Thrilling Super Street Feature

Todd Gilliland works under Dillion Bassett to retake the lead out of turn two Monday, September 4th, 2017. (Shawn Dulin/TheWeeklyRacer.com & Shawn Dulin Photography)


Hampton, VA – Todd Gilliland, fresh off a top fifteen finish in the Camping World Truck Series race just yesterday at Canadian Tire Motorsports Park in a Kyle Bush Motorsports ride, grabbed the 21 Means 21 Pole award earlier in the afternoon with a 16.369 (87.091 MPH) second lap of record. Collin Cabre, Dillon Bassett, Ronnie Bassett and Chase Purdy were the fastest five cars once euro qualifying concluded. Harrison Burton, who entered the weekend as the points leader over Gilliland, would roll off in the sixth position

Gilliland would lead the first sixteen circuits as the field got settled behind him. Dillon Bassett, of Winston-Salem, NC, would have other ideas on how the race should go however. Bassett would take the lead from Gilliland in commanding fashion as the field entered turn one. Applying plenty of pressure to the rear bumper of the No. 16 Napa Toyota, Gilliland was forced to chase his machine up the hill a bit allowing Bassett to get around. Seemed like the clean air was all Bassett needed as he immediately opened up over a three second lead on the field. As Gilliland, Cabre, and Burton faded in his mirror many immediately questioned if he was using too much, too soon. That question was answered in grand fashion just a handful of laps past halfway.

Things seemed to stay pretty calm throughout the middle segment of the race as drivers were all saving their tires for that final laps of the feature. Things started to get real interesting around lap 112 when Gilliland ran down Bassett and set him up coming out of turn two. It was a side-by-side drag race down the very short backstretch with Gilliland on the inside. With the position through turn three Gilliland was able to power off turn four to take the lead back for the final time.

Things went down hill for Dillion Bassett from then on as car after car found their way around the No. 44 machine. We even saw three wide racing out of turn four around this tight .395-mile oval as Dominque Van Weringen made herself know in the the ranks of the K&N East series this weekend. A handful of circuits later the evening went from not so good to extremely horrible for Dillion Bassett, who would bring out the nights fourth and final caution in turn three after racing hard to hang onto his position. He would ultimately lose three laps on the field and finish in the thirteenth position after a dominating performance in the midsection of the event.

Gilliland would handle the final restart of the night with no issues clearing the field at the exit of two bringing Chase Purdy along with him down the backstretch after a brief battle with Collin Cabre. Behind the two, however, was a different story. It was time for drivers to get up on the wheel and no one was hungrier than Weringen who fought tooth and nail – and often on the outside – to a third place finish when the dust settled. Ronnie Basset Jr. and Collin Cabre would round out the top five. Harrison Burton would have to settle for a seventh place finish.

“This NAPA Auto Parts Toyota Camry was hooked up tonight,” Gilliland said in victory lane. “All these guys behind be from Bill McAnally Racing are the best guys here I feel like. They are always encouraging when we are not the fastest. They are always trying to pick us up and get us there. These guys are never scared to try something new to get better than we are.”

The win was Gilliland’s fourth of the season for the East tour and tenth over all in the K&N Series – six wins on the west circuit. The victory comes after, as we mentioned above a solid top fifteen finish the day before in the Camping World Truck Series.

“It was a long night last night,” Gilliland said about the truck race. “This makes its all worth it, I am very lucky to be racing for the teams I do. We are just trying to do our best at every race and sometimes it works out”

Gilliland will leave Langley Speedway with a six-point advantage over Harrison Burton with just two races left in the 2017 season. The East series will roll in New Jersey in just two weeks on September 16th and finish their season at Dover on September 29th. A complete run down of tonight’s race can be found below. 

Super Streets

It was Sammy Gaita who qualified on the pole earlier in the afternoon for the 40-lap Old Skool Video Games Super Street feature. Chris Roberts would start just to his outside with Landon Abbott, Dale Parro and Randy Akers behind them. With the season winding down and only fifteen points separating first to fourth in the standings the outstanding crowd on hand for a Monday afternoon race was in for a treat.

Gaita looked to lead the way early before Chris Roberts turned up the wick and took the lead after just twelve circuits. The two would swap the lead six times throughout the forty lap feature while drivers battled hard behind them for position. 

The race saw just two caution periods, the biggest coming on lap thirty-two when the No. 5 of Parro went around in turn three, damaging a few other cars in the process. Roberts, who took the lead back from Gaita, ironically on lap 24, was able to hold off the field on the final restart to earn his first victory in the Super Streets in 2017. Sammy Gaita, Sean Calway, Randy Akers and Landon Abbott rounded out the top five.Racing will return to Larry King Law’s Langley Speedway in two weeks, September 16

Racing will return to Larry King Law’s Langley Speedway in two weeks, September 16th for Twin Late Model features. Modifieds, Grand Stocks, UCAR, Champ Karts and Enduro’s will also be in action.

Super Street Results:

  1. #11 Chris Roberts; 40
  2. #24 Sammy Gaita; 40
  3. #12 Sean Calway; 40
  4. #21 Randy Akers; 40
  5. #70 Landon Abbott; 40
  6. #46 Jason Michaud; 40
  7. #5 Dale Parro; 40
  8. #8 Dale Nichols; 40
  9. #22 Bill Eaker Jr; 40
  10. #20 Gordon Weeks; 40
  11. #54 Josh Perry; 40
  12. #26 Louie Pasderetz; 37
  13. #54s Billy Newman; 3

A Team Penske Sweep of the Toyota Owners 400 – Joey Logano From Last to First

RICHMOND, VA – APRIL 30: Joey Logano, driver of the #22 Shell Pennzoil Ford, leads a pack of cars during the Monster Energy NASCAR Cup Series Toyota Owners 400 at Richmond International Raceway on April 30, 2017, in Richmond, Virginia. (Photo by Sarah Crabill/Getty Images)

Richmond, VA – From last to first, is exactly what Joey Logano did this Sunday at Richmond International Raceway, after starting shotgun on the field after a transmission change after qualifying. The call to replace the transmission came from crew chief Todd Gordon late Saturday afternoon when debris was found in the transmission of the Shell-Pennzoil Ford.

A caution early in the race on lap five was just what Todd Gordon and the #22 team needed as it allowed them to come down pit road for fresh tires. Which ultimately allowed Joey to pick his way through the field much easier.

“I got a text yesterday from Todd while I was up in the booth and was just like aw man,” Logano said about the debris found in the transmission. “This is not the place you want to start in the back for a lot of reasons. For one, you have five or six laps on your tires from qualifying. Two, for being a short track you have to go hard on a short run to try and not go down a lap and hope for a caution and that worked out really well. We got a nice caution five laps in the race and put some sticker tires on it when some still had their qualifiers on.”

From that point on it was one car at a time for Logano as the strategy early this morning was to run about 80% at the start of the race. The plan seemed to work out pretty well because Logano found himself inside the top ten at the completion of both 100-lap segments collecting two additional playoff points.

“We picked them off slowly,” Logano went on to explain. “Took us forever to get into the top five. It seemed like everyone from fourth to tenth had the same speed so it was all about gaining position on restarts and pit stops.”

A few late cautions and great calls from the top of the #22 pit box helped gain very important track position giving every opportunity to Joey to get the win. Logano was able to retake the lead shortly after the final restart of the race getting by Kyle Larson with a little bump out of three.

“Some good calls there at the end got us some track position,” Logano said. “We had a good pit stop at the end that got us some good track position that maintained the track position. A good restart that helped us get the lead back when everyone else stayed out on old tires and we just tried to check out. It wasn’t a save your tires and don’t get too big of a lead, it was a go as hard as you possibly can because I knew how fast Brad was. He was the fastest car and lead a ton of laps today. Glad the race was 400-laps,” Logano said. “If it was any shorter we probably wouldn’t have won. If it was any longer, we probably wouldn’t have won.”

The win was Logano’s first of 2017 and 18th of his career which came in his 300th start. Making him just the fifth driver in history to win in his 300th career start. Putting him in the company of Denny Hamlin, Kyle Busch, Kasey Kahne, and Rusty Wallace.

At the drop of the green flag, it appeared that it was going to be the Matt Kenseth show. Kenseth set a blistering pace early in the race, leading a race-high 164 laps, to win the first segment and over half of the second. Kenseth said at the segment break the car still needed some work and he hadn’t run too much in traffic yet – which may have been his Achilles heel this weekend. The pass for the lead came as the leaders approached heavy lap traffic. Keselowski made the move on the high side and never looked back.

Denny Hamlin, who was spectacular all day on pit road, along with Kevin Harvick, made it tough for Keselowski though as the race continued. Leading the second most laps of the day, 110 to be exact, it looked like the two-car was poised to win the race. Restart after restart, Keselowski found his way back to the front of the field. However, the late race cautions seemed to not help with the strategy from the Detroit Genuine Parts Ford pit box – who was as far back as fifth with fifteen laps to go.

“That’s just how things fall with these double-file restarts,” Keselowski explained in the media center following the race. “We got behind some of these guys that I think I lapped at least six times today. I think the fact that it was a day race makes this track change drastically. I know I was hot all day but some of the best races are in the day.”

The Team Penske front row sweep was the second of the weekend as Simon Pagenuad & Will Power finish one-two Saturday out in Phoenix in the Desert Diamond West Valley Phoenix Grand Prix.

NASCAR will head south to the 2.66-mile monster that is Talladega.

 

NASCAR Monster Energy Cup Series – Toyota Owners 400 – April 30, 2017

  1. #22 Joey Logano
  2. #2 Brad Keselowski
  3. #11 Denny Hamlin
  4. #17 Ricky Stenhouse, Jr.
  5. #4 Kevin Harvick
  6. #1 Jamie McMurray
  7. #31 Ryan Newman
  8. #41 Kurt Busch
  9. #43 Aric Almirola
  10. #78 Martin Turex, Jr.
  11. #48 Jimmie Johnson
  12. #19 Daniel Suarez
  13. #6 Trevor Bayne
  14. #42 Kyle Larson
  15. #14 Clint Boyer
  16. #18 Kyle Busch
  17. #37 Chris Buescher
  18. #10 Danica Patrick
  19. #38 David Ragan
  20. #3 Austin Dillon
  21. #34 Landon Cassill
  22. #5 Kasey Kahne
  23. #20 Matt Kenseth
  24. #24 Chase Elliot
  25. #27 Paul Menard
  26. #13 Ty Dillon
  27. #72 Cole Whitt
  28. #32 Matt DiBenedetto
  29. #95 Michael McDowell
  30. #88 Dale Earnhardt, Jr.
  31. #23 Gray Gaulding
  32. #83 Corey LaJoie
  33. #15 Reed Sorenson
  34. #51 Timmy Hill
  35. #33 Jeffery Earnhardt
  36. #21 Ryan Blaney
  37. #47 AJ Allmendinger
  38. #77 Erik Jones

Kyle Larson Wins Toyota Care 250 in Overtime at Richmond over Justin Allgaier

Richmond, VA – Kyle Larson only leads 10 laps en route to the victory at in the Toyota Care 250.

Richmond, Va – We have preached this on our platform many times and it has been said much more in this sport, the fastest car does not always win the race. That was the case for the 2017 Toyota Care 250 at Richmond International Raceway. Leading the second least laps of the day Kyle Larson found himself in victory lane after a thrilling but somewhat confusing overtime finish.

“I was happy to see them all wreck because I didn’t want to have to race a whole other lap with Justin behind me because he had the dominant car,” Larson said after the victory. “Good solid race for us. Didn’t expect to be the winner and we ran a lot better than I thought we would.”

The Monster Energy Cup Series points leader holding himself to a much higher standard as the Credit One Bank driver finished all three stages of today’s 250-lap race within the top ten and of course winning the most important one. Showing speed early in the race, Larson seemed to be quite content running the bottom groove and running laps off the board.

Larson almost got caught in a sticky situation early on in the race coming off turn two when he had to back off the throttle to avoid being a sheet metal sandwich and ending his day early. Luckily for Larson, he was able to keep his nose clear and give a car to his crew to work on all day.

As the race progressed, pretty mildly if I might add, it appeared that Justin Allgaier was going to just walk away with not only the race win but his second Dash 4 Cash victory especially after a power move around Larson on the outside to start the second stage. Things got strung out pretty quick and it was just focusing on keeping the car and tires under him dealing with one of the slickest tracks in recent years.

Things did tend to get dicey and had race fans on the edge of their seats with two restarts with just twelve laps to go set up some wild racing throughout the field. Ty Dillion was the control car for one of the late restarts but, did not last long as he was black flagged on the ensuing caution for jumping the start.

The race witnessed the Richmond version of the Big One on the following restart as several cars, including William Byron, who entered the race second in points, as well as the outside pole sitter Kyler Benjamin, who was making his Xfinity series debut. Needless to say, it ended a great run for both drivers.

This set up the final restart of the race in overtime with Kyle Larson and Justin Allgaier on the front row. When the green was displayed Allgaier got on the gas a little too hard and spun the tires going down the front stretch, which gave Larson the slight advantage. It was a drag race down the backstretch before Ryan Reid looked to get a little assistance from Cole Custer in wrecking into the inside retaining wall. By the time the Caution was displayed the cars had made it over the overtime line going into three making the race official.

Catching up with Kyle after the race he was pretty honest in admitting that he didn’t have the best car today. It was almost as if the planets aligned perfectly when Ty Dillion was assessed the penalty handing the lead of the race over the Larson. This way he would be able to control the start of the race.

“Justin (Allgaier) got a really good start in the top lane,” Larson commented. “I thought he was going to spin his tires a little worse than he did and make it a littler easier for me through one and two but, he was able to hang on my right side through one. We were able to clear him out of two and I guess that’s when they started crashing behind us. We had to race to the overtime line and as soon as we got the caution in three and four I knew I got the win.”

Admitting that he has never been that good here at Richmond, Larson was happy to get the win and to get it with Credit One Bank on the car. He also stated that he was able to learn a few things and discipline himself for tomorrow’s Toyota Owners 400.

“Richmond is a track I know I struggle at,” Larson explained. “I know I just won I still struggle here a lot. I was still able to learn a lot for tomorrow and disciplined myself to run the bottom, I feel like it helped me for the long run. Overall it was great to get a win at a track that I don’t run well at, it was a confidence booster.”

With Richmond switching back to day racing for the first time in eighteen years the drivers had to be up on the wheel all 250-laps as ambient temps were in the mid 80’s all day which created a very slick racing surface.

“The track was really hot and slick,” Larson commented about the track conditions. “I was roasting all day. Pretty wore out right and super hot. I have been dumping water on me since the end of the race and still really hot. Going to have rehydrated tonight and get ready for tomorrow’s race because it’s going to be even hotter and a lot longer race.”

RICHMOND, VA – APRIL 29: Kyle Larson, driver of the #42 Credit One Bank Chevrolet, and his team celebrate in Victory Lane after winning the NASCAR XFINITY Series ToyotaCare 250 at Richmond International Raceway on April 29, 2017 in Richmond, Virginia. (Photo by Matt Sullivan/Getty Images)

 

NASCAR Xfinity OFFICIAL Results – Toyota Care 250 – Richmond, VA April 29, 2017

  1. #42 Kyle Larson
  2. #7 Justin Allgaier
  3. #21 Daniel Hemric
  4. #2 Austin Dillon
  5. #22 Ryan Blaney
  6. #6 Darrell Wallace, Jr.
  7. #1 Elliot Sadler
  8. #5 Michael Annett
  9. #98 Casey Mears
  10. #23 Spencer Gallagher
  11. #11 Blake Koch
  12. #24 Dylan Lupton
  13. #00 Cole Custer
  14. #19 Matt Tift
  15. #51 Jeremy Clements
  16. #28 Dakoda Armstrong
  17. #99 David Starr
  18. #07 Ray Black II
  19. #3 Ty Dillion
  20. #52 Joey Gase
  21. #18 Daniel Suarez
  22. #48 Brennan Poole
  23. #16 Ryan Reed
  24. #01 Harrison Rhodes
  25. #90 Brandon Brown
  26. #39 Ryan Sieg
  27. #46 Quinn Houff
  28. #40 Timmy Hill
  29. #0 Garrett Smithley
  30. #9 William Byron
  31. #8 Matt Mills
  32. #20 Kyle Benjamin
  33. #33 Brandon Jones
  34. #13 Carl Long
  35. #62 Brendan Gaughan
  36. #74 Mike Harmon
  37. #78 BJ McLeod
  38. #4 Ross Chastain
  39. #14 JJ Yeley
  40. #93 Jeff Green

NASCAR Drivers, Social Media Stars Lead Return of NASCAR Goes West

 

 

 

 

 

 

 

DAYTONA BEACH, Fla. –- NASCAR® drivers are packing a sense of adventure for their 2,000-mile journey west as NASCAR Goes West celebrates the sport’s annual stretch of races at Las Vegas Motor Speedway, Phoenix Raceway and Auto Club Speedway.

Following an exciting season launch at Daytona and Atlanta, drivers will take in the sights and sounds of the West Coast in conjunction with Whistle Sports and popular social influencers, including Frisbee trick shot artist Brodie Smith, the Harlem Globetrotters and acrobatic fitness couple Austin and Julian.

In preparation for race days, NASCAR fans can follow the drivers along their off-track adventures on Snapchat and Instagram, and across all social media platforms using #NASCARGoesWest.

“NASCAR fans love seeing their favorite drivers out of their element, having fun outside of the race car,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “NASCAR Goes West is about capturing the adventurous spirit of our drivers as excitement builds for the incredible NASCAR racing at Las Vegas, Phoenix and Auto Club.”

Toyota helped kick off NASCAR Goes West with the launch of a three-week road trip highlighting the uniqueness of the southwest as well as various activities involving several of the Toyota drivers. Fans can also follow along through the @ToyotaRacing social media platforms along with daily updates on ToyotaRacing.com.

NASCAR and Whistle Sports will share content leading up to each race weekend as Monster Energy NASCAR Cup Series™ and NASCAR XFINITY Series™ drivers put their trick-shot skills to the test with Brodie Smith, play hoops with the Harlem Globetrotters, and work out with fitness experts Austin and Julian.

Additionally, popular Hispanic influencers Jay Mendoza and David Lopez will create videos from the race tracks, providing their followers with a behind-the-scenes look at what it’s like to experience a NASCAR race weekend live and in person.

Throughout the campaign, unique and compelling NASCAR Goes West content from drivers, teams and tracks will be amplified across NASCAR social media platforms.

The Kobalt 400 at Las Vegas Motor Speedway on March 12 is the first of three Monster Energy NASCAR Cup Series races that are part of NASCAR Goes West. The race will be followed by the Camping World 500 at Phoenix International Raceway on March 19, and the Auto Club 400 at Auto Club Speedway on March 26.

All three Monster Energy NASCAR Cup Series races begin at 3:30 p.m. ET and will be broadcast live on FOX and SiriusXM NASCAR Radio, channel 90, with additional coverage on NASCAR.com. The Las Vegas race will be broadcast on the Performance Racing Network (PRN), and the Phoenix and Auto Club races on the Motor Racing Network (MRN).

Tickets to NASCAR national series events are available at NASCAR.com/tickets.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.comand http://www.IMSA.com, and follow NASCAR on Facebook, TwitterInstagram, and Snapchat (‘NASCAR’).

NASCAR Unveils New Brand Identity, Premier Series Name and Mark

nascar_2016logo
DAYTONA BEACH, Fla. (Dec. 19, 2016)
 –- NASCAR today unveiled a new official brand identity which will replace the bar mark used by the sanctioning body since 1976. The announcement was made in conjunction with the news that Monster Energy NASCAR Cup Series™ will be the new name of the sport’s premier series beginning January 1, 2017.

The new brand mark and Monster Energy NASCAR Cup Series mark, which prominently features the iconic Monster Energy logo, together represent a new era in NASCAR and were first shared today across NASCAR social and digital media channels.

The NASCAR brand identity has been in development since early 2016 as part of a broader effort to refresh the NASCAR brand. It was designed to pay tribute to the storied history of NASCAR, incorporating elements of all four previous marks since the company’s inaugural season of 1948.“Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport,” said Jill Gregory, NASCAR senior vice president, and chief marketing officer. “It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport’s visual identity to make it concise, relevant and functional while respecting and maintaining the unique qualities of the original mark.”

“Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport,” said Jill Gregory, NASCAR senior vice president, and chief marketing officer. “It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport’s visual identity to make it concise, relevant and functional while respecting and maintaining the unique qualities of the original mark.”

nascar_monster-series

The first Monster Energy NASCAR Cup Series points race will be the 59th running of the Daytona 500 at Daytona International Speedway on Feb. 26 (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio). Tickets are available atNASCAR.com/tickets.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook,TwitterInstagram, and Snapchat (‘NASCAR’).

 

Contact:
David Higdon
NASCAR Integrated Marketing Communications
(386) 310-6096
dhigdon@nascar.com

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