Category Archives: NASCAR

NASCAR Drivers, Social Media Stars Lead Return of NASCAR Goes West

 

 

 

 

 

 

 

DAYTONA BEACH, Fla. –- NASCAR® drivers are packing a sense of adventure for their 2,000-mile journey west as NASCAR Goes West celebrates the sport’s annual stretch of races at Las Vegas Motor Speedway, Phoenix Raceway and Auto Club Speedway.

Following an exciting season launch at Daytona and Atlanta, drivers will take in the sights and sounds of the West Coast in conjunction with Whistle Sports and popular social influencers, including Frisbee trick shot artist Brodie Smith, the Harlem Globetrotters and acrobatic fitness couple Austin and Julian.

In preparation for race days, NASCAR fans can follow the drivers along their off-track adventures on Snapchat and Instagram, and across all social media platforms using #NASCARGoesWest.

“NASCAR fans love seeing their favorite drivers out of their element, having fun outside of the race car,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “NASCAR Goes West is about capturing the adventurous spirit of our drivers as excitement builds for the incredible NASCAR racing at Las Vegas, Phoenix and Auto Club.”

Toyota helped kick off NASCAR Goes West with the launch of a three-week road trip highlighting the uniqueness of the southwest as well as various activities involving several of the Toyota drivers. Fans can also follow along through the @ToyotaRacing social media platforms along with daily updates on ToyotaRacing.com.

NASCAR and Whistle Sports will share content leading up to each race weekend as Monster Energy NASCAR Cup Series™ and NASCAR XFINITY Series™ drivers put their trick-shot skills to the test with Brodie Smith, play hoops with the Harlem Globetrotters, and work out with fitness experts Austin and Julian.

Additionally, popular Hispanic influencers Jay Mendoza and David Lopez will create videos from the race tracks, providing their followers with a behind-the-scenes look at what it’s like to experience a NASCAR race weekend live and in person.

Throughout the campaign, unique and compelling NASCAR Goes West content from drivers, teams and tracks will be amplified across NASCAR social media platforms.

The Kobalt 400 at Las Vegas Motor Speedway on March 12 is the first of three Monster Energy NASCAR Cup Series races that are part of NASCAR Goes West. The race will be followed by the Camping World 500 at Phoenix International Raceway on March 19, and the Auto Club 400 at Auto Club Speedway on March 26.

All three Monster Energy NASCAR Cup Series races begin at 3:30 p.m. ET and will be broadcast live on FOX and SiriusXM NASCAR Radio, channel 90, with additional coverage on NASCAR.com. The Las Vegas race will be broadcast on the Performance Racing Network (PRN), and the Phoenix and Auto Club races on the Motor Racing Network (MRN).

Tickets to NASCAR national series events are available at NASCAR.com/tickets.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.comand http://www.IMSA.com, and follow NASCAR on Facebook, TwitterInstagram, and Snapchat (‘NASCAR’).

NASCAR Unveils New Brand Identity, Premier Series Name and Mark

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DAYTONA BEACH, Fla. (Dec. 19, 2016)
 –- NASCAR today unveiled a new official brand identity which will replace the bar mark used by the sanctioning body since 1976. The announcement was made in conjunction with the news that Monster Energy NASCAR Cup Series™ will be the new name of the sport’s premier series beginning January 1, 2017.

The new brand mark and Monster Energy NASCAR Cup Series mark, which prominently features the iconic Monster Energy logo, together represent a new era in NASCAR and were first shared today across NASCAR social and digital media channels.

The NASCAR brand identity has been in development since early 2016 as part of a broader effort to refresh the NASCAR brand. It was designed to pay tribute to the storied history of NASCAR, incorporating elements of all four previous marks since the company’s inaugural season of 1948.“Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport,” said Jill Gregory, NASCAR senior vice president, and chief marketing officer. “It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport’s visual identity to make it concise, relevant and functional while respecting and maintaining the unique qualities of the original mark.”

“Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport,” said Jill Gregory, NASCAR senior vice president, and chief marketing officer. “It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport’s visual identity to make it concise, relevant and functional while respecting and maintaining the unique qualities of the original mark.”

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The first Monster Energy NASCAR Cup Series points race will be the 59th running of the Daytona 500 at Daytona International Speedway on Feb. 26 (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio). Tickets are available atNASCAR.com/tickets.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook,TwitterInstagram, and Snapchat (‘NASCAR’).

 

Contact:
David Higdon
NASCAR Integrated Marketing Communications
(386) 310-6096
dhigdon@nascar.com

NASCAR Announces Multi-Year Partnership with Monster Energy for Premier Series Entitlement

monster-nascarBrand Becomes Official Energy Drink of NASCAR, NASCAR All-Star Race Title Sponsor

DAYTONA BEACH, Fla. (December 1, 2016) — NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel.

As part of the agreement, the brand also becomes the Official Energy Drink of NASCAR.

“Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” said Brian France, NASCAR Chairman and CEO. “This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today’s announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history.”

NASCAR premier series races long have been a bucket-list destination for sports fans throughout the country, and starting next season, Monster Energy will elevate the event experience to an even higher level.  As part of the agreement, Monster Energy will engage with fans in creative, innovative ways at all race tracks where the premier series will race.

“Monster Energy has an established and versatile history in motorsports, and we’re thrilled to take this historic next step,” said Rodney Sacks, Monster Beverage Chairman and CEO. “We feel strongly that our brand is a perfect fit for this sport and its star athletes. We look forward to interacting with the millions of passionate NASCAR fans week-in, week out.”

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (NASCAR’s premier series, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’). For race tickets, visit www.NASCAR.com/tickets.

 

About Monster Beverage Corporation

Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries.  The Company’s subsidiaries develop and market energy drinks, including Monster Energy® energy drinks, Monster Energy Extra Strength Nitrous Technology® energy drinks, Java Monster® non-carbonated coffee + energy drinks, Monster Rehab® non-carbonated energy drinks with electrolytes, Muscle Monster® Energy Shakes, Übermonster® energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Samurai® energy drinks, Relentless® energy drinks, Mother® energy drinks, Power Play® energy drinks, BU® energy drinks, Nalu® energy drinks, BPM® energy drinks, Gladiator® energy drinks, and Ultra® energy drinks.  The Company’s subsidiaries also develop and market MutantTM Super Soda.  For more information, visitwww.monsterbevcorp.com.

 

Contact:                                                                                                                             

David Higdon

NASCAR Integrated Marketing Communications

(704) 390-3802

dhigdon@nascar.com

NASCAR Updates Driver Participation Guidelines for 2017

TALLADEGA, AL - OCTOBER 23:  Martin Truex Jr, driver of the #78 Bass Pro Shops/TRACKER Boats Toyota, leads the field pass the green flag to start the NASCAR Sprint Cup Series Hellmann's 500 at Talladega Superspeedway on October 23, 2016 in Talladega, Alabama.  (Photo by Robert Laberge/NASCAR via Getty Images)

TALLADEGA, AL – OCTOBER 23: Martin Truex Jr, driver of the #78 Bass Pro Shops/TRACKER Boats Toyota, leads the field pass the green flag to start the NASCAR Sprint Cup Series Hellmann’s 500 at Talladega Superspeedway on October 23, 2016 in Talladega, Alabama. (Photo by Robert Laberge/NASCAR via Getty Images)

DAYTONA BEACH, Fla. (October 26, 2016) – In an announcement that will put an even brighter spotlight on the next generation of stars and bolster the identity of all three of its national series, NASCAR announced on Wednesday driver participation guidelines for the 2017 season. The new guidelines limit the number of events a premier series driver can race in the NASCAR XFINITY Series and NASCAR Camping World Truck Series.

Starting next season, premier series drivers with more than five years of full-time experience will be eligible to compete in a maximum of 10 races in the XFINITY Series and seven races in the NASCAR Camping World Truck Series.

Additionally, drivers with more than five years of full-time premier series experience will be ineligible to compete in the final eight races in each series, as well as the Dash 4 Cash races in the NASCAR XFINITY Series. The final eight races are comprised of the regular season finale and the entirety of the Chase in each series.

Drivers earning premier series points in 2017 also are not eligible to compete in the 2017 NASCAR XFINITY Series and NASCAR Camping World Truck Series Championship Races at Homestead-Miami Speedway.

“The updated guidelines will elevate the stature of our future stars, while also providing them the opportunity to compete against the best in professional motorsports,” said Jim Cassidy, NASCAR senior vice president of racing operations. “These updated guidelines are the result of a collaborative effort involving the entire industry, and will ultimately better showcase the emerging stars of NASCAR.”

Drivers with more than five years of full-time experience in the premier series still can run for an XFINITY Series or Camping World Truck Series championship, provided they have declared for championship points in the respective series.

Wednesday’s announcement signals the next step in NASCAR’s driver participation guideline evolution. Prior to the 2016 season, NASCAR announced that members of the 2015 Chase for the NASCAR Sprint Cup field would be ineligible to compete in the 2016 Championship Race in both the NASCAR XFINITY Series and NASCAR Camping World Truck Series. In 2011, NASCAR implemented a rule requiring drivers to select one of the three national series in which to collect championship points.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’). For race tickets, visit www.NASCAR.com/tickets.

Visit Martin County 150 Postponed due to Tropical Storm Hermine Forecast

Robersonville, NC – With Tropical Storm Hermine making landfall earlier this morning down in Florida and making its 18 m.p.h track up the eastern seaboard, NASCAR Officials and East Carolina management have been forced to pull the plug on this weekends inaugural NASCAR Whelen Southern Modified Tour event was scheduled.

Due to the forecast of high winds and heavy rain fall slated to hit the town of Robersonville, North Carolina this evening and into the afternoon tomorrow, the powers to be have rescheduled the race for Sunday, September 11th. All support classes, Late Models, Street Stocks, Super Streets and Bando’s will be rescheduled for that day as well.

“With the forecast looking the way it does and the amount of rainfall we have already received and expected to get, it just wanst feasible to run the show this weekend,” ECMS Promoter John Vick told The Weekly Racer. “We thought about running the event this Sunday but feel the track and our infield may not be dry enough.” No official word has been made from track officials if any of the divisions or race length will be changed for next Sundays race but we will be sure to let you know here or our Facebook page if anything changes.

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NASCAR Announces Nominees For NASCAR Hall of Fame Class of 2017, Landmark Award

Hall of FameDAYTONA BEACH, FL — Legendary engine builders, crew chiefs, owners, drivers and the most recognizable voice in motorsports. The talents, eras and levels may differ, but all share a common thread. They shaped NASCAR, and on Wednesday, they were recognized as nominees for the highest honor the sport bestows – enshrinement into the NASCAR Hall of Fame.

 

NASCAR today announced the 20 nominees for the NASCAR Hall of Fame’s Class of 2017, as well as the five nominees for the Landmark Award for Outstanding Contributions to NASCAR. Included among the list are five first-time nominees, all legends who made excellence a habit through their various contributions to the sport.

 

Among them are record-holding four-time NASCAR Camping World Truck Series champion Ron Hornaday Jr.; the man with the most car owner wins in NASCAR national series history with 322, Jack Roush; former all-time consecutive starts leader Ricky Rudd; legendary motorsports broadcasting pioneer Ken Squier; and three-time premier series champion engine builder and three-time Daytona 500-winning crew chief Waddell Wilson. For a full list of nominees, please see below.

 

The nominees were selected by a nominating committee consisting of representatives from NASCAR and the NASCAR Hall of Fame, track owners from both major facilities and historic short tracks and the media. The committee’s votes were tabulated by accounting firm Ernst & Young.

 

From the list of 20 NASCAR Hall of Fame nominees, five inductees will be elected by the NASCAR Hall of Fame Voting Panel, which includes a nationwide fan vote on NASCAR.com. Voting Day for the 2017 class will be Wednesday, May 25.

 

Added to this year’s list of Landmark Award nominees is Janet Guthrie – the first female driver to compete in a NASCAR premier series superspeedway race. The four returning nominees for the Landmark Award are H. Clay Earles, Raymond Parks, Ralph Seagraves and Squier (more on each below). Potential Landmark Award recipients include competitors or those working in the sport as a member of a racing organization, track facility, race team, sponsor, media partner or being a general ambassador for the sport through a professional or non-professional role. Award winners remain eligible for NHOF enshrinement.

 

Following are the 20 nominees for induction into the NASCAR Hall of Fame, listed alphabetically:

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Qualifying, Check. Duels, Check. Daytona 500 – Bring it On!

DAYTONA BEACH, FL - FEBRUARY 18: Chase Elliott, driver of the #24 NAPA Auto Parts Chevrolet, leads the field to the green flag to start the NASCAR Sprint Cup Series Can-Am Duels at Daytona International Speedway on February 18, 2016 in Daytona Beach, Florida. (Photo by Sarah Crabill/NASCAR via Getty Images)

DAYTONA BEACH, FL – FEBRUARY 18: Chase Elliott, driver of the #24 NAPA Auto Parts Chevrolet, leads the field to the green flag to start the NASCAR Sprint Cup Series Can-Am Duels at Daytona International Speedway on February 18, 2016 in Daytona Beach, Florida. (Photo by Sarah Crabill/NASCAR via Getty Images)

As it says above, lets bring on the Daytona 500 ladies and gentleman! The starting grid for Sundays 58th annual Daytona 500 was finalized in last night two Can-Am Duel races that saw their fair share of twists and turns. Few starting positions were changed marginally after the two races were complete; others saw teams rolling out their back up machines.

Before I go any further, I have no gripe about the duels and the chance you have to tear some stuff up. Honestly, the only issue I have is time trials are run in the afternoon to set the two duel races that are run at night, which ultimately set the field for a race that beings in the afternoon. I get it, its all about having the most TV viewers on a Thursday. I can’t tell you how many I missed growing up or had to watch again because I had my mother record it on VHS going through middle and high school.

For the most part the racing was pretty tame, of course with the exception of a few wrecks that sent a few teams running to pull the back up car down. NASCAR’s most popular driver, however, was not one of them. Having one of the more dominate cars all Speed Weeks, Dale Earnhardt, Jr lead all but the entire race Thursday night, coincidently winning on the fifteenth anniversary of the tragic lose of his father at the very same track.

“I knew how important it was to keep it [the lead],” Jr. said after the race. “I had to do everything I could, get pretty aggressive at blocking and getting in front of them and trying to not allow them to get up on the quarter panel. They [Logano & Harvick] had a great car. I know that’s evident. But this car is something special.” Not only did the win earn him a trip to the honorable Gatorade victory lane, but secured his third place starting position for The Great American Race!

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